Excellence in Research and Innovation for Humanity

ICIMBMA 2018 : 20th International Conference on International Marketing and Brand Management Applications

Paris, France
June 25 - 26, 2018

Conference Code: 18FR06ICIMBMA

Conference Aims and Objectives

The ICIMBMA 2018: 20th International Conference on International Marketing and Brand Management Applications aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of International Marketing and Brand Management Applications. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of International Marketing and Brand Management Applications.

Call for Contributions

All honorable authors are kindly encouraged to contribute to and help shape the conference through submissions of their research abstracts, papers and e-posters. Also, high quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or theoretical work in all areas of International Marketing and Brand Management Applications are cordially invited for presentation at the conference. The conference solicits contributions of abstracts, papers and e-posters that address themes and topics of the conference, including figures, tables and references of novel research materials.WASET

Federated Conference

Federated conference series is an event that brings together significant number of recurring events; academic conferences, symposia, workshops, special sessions, and plenary talks in the field of science and technology since inception in 1999. Each event may run over any span of time within the conference days.

Conference Proceedings

All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the International Science Index (ISI), Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, and other index databases. The conference abstracts and proceedings book, CD and certificate of presentation will be distributed to participants at the conference registration desk. Impact Factor Indicators.

Special Journal Issues

ICIMBMA 2018 has teamed up with the Special Journal Issue on International Marketing and Brand Management Applications. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.

Conference Sponsor and Exhibitor Opportunities

The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.

Important Dates

Abstracts/Full-Text Paper Submission Deadline   December 31, 2017
Notification of Acceptance/Rejection   January 25, 2018
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline   May 25, 2018
Conference Dates   June 25 - 26, 2018

Important Notes

Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.

Please refer to the Paper Submission GUIDE before submitting your paper.

Selected Conference Papers

1) Digital Marketing Maturity Models: Overview and Comparison
Elina Bakhtieva
2) A Concept Study to Assist Non-Profit Organizations to Better Target Developing Countries
Malek Makki
3) Determining Food Habits in Süleymanpasa Town of Tekirdag City, Turkey
Emine Yilmaz, Ismail Yilmaz, Harun Uran
4) Consumer Behavior and Knowledge on Organic Products in Thailand
Warunpun Kongsom, Chaiwat Kongsom
5) The Emotions in Consumers’ Decision Making: Review of Empirical Studies
Mikel Alonso López
6) Service Quality and Consumer Behavior on Metered Taxi Services
Nattapong Techarattanased
7) Modeling Residential Space Heating Energy for Romania
Ion Smeureanu, Adriana Reveiu, Marian Dardala, Titus Felix Furtuna, Roman Kanala
8) The Relationship of the Marketing Mix, Brand Image, and Consumer Behavior of the Low-Cost Airlines Service
Bundit Pungnirund
9) An Evaluation of Buying Behaviors and Perceptions of Organic Vegetable Consumers in Chiang Mai Province
Somdech Rungsrisawat
10) Behavior of Czech Consumers during Crisis
M. Stoklasa, H. Starzyczna, P. Sykorova
11) International Marketing in Business Practice of Small and Medium-Sized Enterprises
K. Matušínská, Z. Bednarčík, M. Klepek
12) User Selections on Social Network Applications
C. C. Liang
13) An Empirical Analysis of the Board Composition Concerning Logistics Competencies
Ingrid Göpfert, Michael Stephan, Wanja Wellbrock, Malte Ackermann
14) The Impact of High Performance Work Systems- on Firm Performance in MNCs and Local Manufacturing Firms in Malaysia
Shaira Ismail
15) Technological Environment - International Marketing Strategy Relationship
Suthawan Chirapanda

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