Presenting an Integrated Framework for the Introduction and Evaluation of Social Media in Enterprises
In this paper, we present an integrated framework
that governs the introduction of social media into enterprises and
its evaluation. It is argued that the framework should address the
following issues: (1) the contribution of social media for increasing
efficiency and improving the quality of working life; (2) the
level on which this contribution happens (i.e., individual, team, or
organisation); (3) a description of the processes for implementing
and evaluating social media; and the role of (4) organisational culture
and (5) management. We also report the results of a case study where
the framework has been employed to introduce a social networking
platform at a German enterprise. This paper only considers the
internal use of social media.
Case study, enterprise 2.0, framework, introducing and
evaluating social media, social media.