Excellence in Research and Innovation for Humanity

ICAEE 2017 : 19th International Conference on Advertising Effectiveness and Efficiency

London, United Kingdom
September 21 - 22, 2017

Conference Code: 17UK09ICAEE

Conference Aims and Objectives

The ICAEE 2017: 19th International Conference on Advertising Effectiveness and Efficiency aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Effectiveness and Efficiency. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Advertising Effectiveness and Efficiency.

Call for Contributions

All honorable authors are kindly encouraged to contribute to and help shape the conference through submissions of their research abstracts, papers and e-posters. Also, high quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or theoretical work in all areas of Advertising Effectiveness and Efficiency are cordially invited for presentation at the conference. The conference solicits contributions of abstracts, papers and e-posters that address themes and topics of the conference, including figures, tables and references of novel research materials.WASET

Conference Proceedings

All submitted conference papers will be blind peer reviewed by three competent reviewers. The post conference proceedings will be abstracted and indexed in the International Science Index , and submitted to be indexed in the Google Scholar, Scopus and Thomson Reuters. The conference abstracts and proceedings book, CD and certificate of presentation will be distributed to participants at the conference registration desk.

Special Journal Issues

ICAEE 2017 has teamed up with the Special Journal Issue on Advertising Effectiveness and Efficiency. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.

Conference Sponsor and Exhibitor Opportunities

The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.

Important Dates

Abstracts/Full-Text Paper Submission Deadline   July 31, 2017
Notification of Acceptance/Rejection   August 14, 2017
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline   August 21, 2017
Conference Dates   September 21 - 22, 2017

Important Notes

Please ensure your submission meets WASET's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.

Please refer to the Paper Submission GUIDE before submitting your paper.

Selected Conference Papers

1) Feature Selection and Predictive Modeling of Housing Data Using Random Forest
Bharatendra Rai
2) Underrepresentation of Women in Management Information Systems: Gender Differences in Key Environmental Barriers
Asli Yagmur Akbulut
3) eTransformation Framework for the Cognitive Systems
Ana Hol
4) Problems Occurring in the Process of Audit by Taking into Consideration their Theoretic Aspects against the Background of Reforms Conducted in a Country: The Example of Georgia
Levan Sabauri
5) A Study on the Relationship between Transaction Fairness, Social Capital, Supply Chain Integration and Sustainability: Focusing on Manufacturing Companies of South Korea
Sung-Min Park, Chan Kwon Park, Chae-Bogk Kim
6) Modern Trends in Foreign Direct Investments in Georgia
Rusudan Kinkladze, Guguli Kurashvili, Ketevan Chitaladze
7) Improved Safety Science: Utilizing a Design Hierarchy
Ulrica Pettersson
8) A Concept Study to Assist Non-Profit Organizations to Better Target Developing Countries
Malek Makki
9) Motivating Factors of Couple Involvement in Copreneurship Businesses in Malaysia
Norasmah Othman, Suzana Mohamed, Salpiah Suradi
10) A Business Model Design Process for Social Enterprises: The Critical Role of the Environment
Hadia Abdel Aziz, Raghda El Ebrashi
11) Entrepreneurship and the Discovery and Exploitation of Business Opportunities: Empirical Evidence from the Malawian Tourism Sector
Aravind Mohan Krishnan
12) The Ongoing Impact of Secondary Stressors on Businesses in Northern Ireland Affected by Flood Events
Jill Stephenson, Marie Vaganay, Robert Cameron, Caoimhe McGurk, Neil Hewitt
13) Basic Business-Forces behind the Surviving and Sustainable Organizations: The Case of Medium Scale Contractors in South Africa
Iruka C. Anugwo, Winston M. Shakantu
14) Small Businesses as Vehicles for Job Creation in North-West Nigeria
Mustapha Shitu Suleiman, Francis Neshamba, Nestor Valero-Silva
15) New Insights for Soft Skills Development in Vietnamese Business Schools: Defining Essential Soft Skills for Maximizing Graduates’ Career Success
Hang T. T. Truong, Ronald S. Laura, Kylie Shaw

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